Zen & The Art Of Subject Line Testing
Discover the importance of Subject Line testing, learn what to optimize, and uncover the Golden Rule for what you should test.
Discover the importance of Subject Line testing, learn what to optimize, and uncover the Golden Rule for what you should test.
For more than a decade, PRO Compression has been a leading D2C provider of premium compression socks. Designed and made in the USA, PRO Compression
Phelan brings incredible retail marketing experience and track record of success using CRM and email as key revenue drivers for top brands to Alchemy Worx.
Discover the importance of Subject Line testing, learn what to optimize, and uncover the Golden Rule for what you should test.
For more than a decade, PRO Compression has been a leading D2C provider of premium compression socks. Designed and made in the USA, PRO Compression
Phelan brings incredible retail marketing experience and track record of success using CRM and email as key revenue drivers for top brands to Alchemy Worx.
Can customer reviews boost email response rates and revenue? According to three A/B split tests conducted by Alchemy Worx on behalf of three different clients,
When companies connect with customers’ emotions, the payoff can be huge. Consider these examples: After a major bank introduced a credit card for Millennials that
Green Monday, the busiest day for online sales in December, takes place on the 14th this year. The term Green Monday was coined by eBay
1. Strategic Planning For Digital Media Digital media requires strategic planning to reap maximum benefits. It needs resources, ample time and investment to reach out
With Black Friday and Cyber Monday right around the corner, its a great time for some helpful tips from MailChimp’s deliverability team. The TL;DR version
The effect that these basic elements of email marketing may have on your metrics may surprise you. Open rates are a tried-and-true email metric. As
The holiday season represents a huge opportunity for marketers to connect with their audiences and drive sales. Holiday sales in 2015 are expected to represent
Plus, seven killer stats that will never let you take email for granted again. Email isn’t slowing down as it hits its stride during what
Smart marketers know that there can never be too many ways to reach customers. That’s why your social and email marketing efforts should not be
If you think social media is a sexier and more profitable alternative to boring old email marketing, reconsider that assumption. In a recent survey, 77%
Abandoned cart campaigns are consistently high revenue generators for my clients. If you aren’t currently sending abandoned cart messages, I strongly recommend implementing a campaign. For some inspiration, I’ve pulled together four examples. Let’s take a look at what these brands are doing right and where they could improve.