We’re big believers in data. We do a lot of testing, so that we can confidently predict how best to increase revenue for our clients. That’s why we get excited when we see research that helps our clients succeed. These key stats are money stats, or statistics that can drive revenue when applied correctly to a marketer’s program.
Here are some new money stats from research done by Mailgun. We weren’t part of this research study, but we’re happy to share these findings with our clients.
We’ve paired three of the smartest stats in the report with some guidance on what marketers should do with the information. Read on for the top stats and matching insights, and then check the research itself for the graphs and numbers for your next presentation.
Insight: Subject line testing is critical.
Stat: 49.2% of consumers say they only open a few emails from brands on any given day.
Consumers get more than a few emails from brands daily, but half of consumers only open a few brand emails. Subject line testing will help maximize the attention and interest and drive more revenue.
Insight: Test your offers.
Stat: More than half of consumers opt-in for either special offers or exclusive discounts.
Consumers are looking for information that is valuable, and that primarily means an offer or discount. It’s worth noting that “offer” could be exclusive access or something new, and doesn’t have to equate to a financial impact on revenue. How do marketers know what offer will work? Test.
Insight: Test subject line personalization
Stat: A majority of consumers (61.2%) say subject line personalization is somewhat or very important.
Consumers react to personalized content. Personalization doesn’t just mean using a customer’s first name. For example, a brand with a spokesperson can personalize their messages by using warm greetings in their spokesperson’s voice. Mixing up personalization types can help keep content fresh and engaging, especially in the all-important subject line.
Want more great insights? Reach out to us for a complimentary analysis and acceleration plan to see how you can drive more revenue from your email and SMS programs.
