These insights explain why email is still the primary driver of commerce on the web.
The DMA/fast.MAP Email Tracking Study is one of the most valuable pieces of consumer research available to email marketers because it is the only one of its kind that focuses on what consumers actually think of and do with email.
Once again it shows consumers actively choosing to receive more email from an increasing number of brands. Consumers have long acknowledged that email is their preferred method of hearing from brands and these findings show that marketers are responding to this preference by delivering more valuable and engaging content. This infographic provides a convenient, at at-a-glance resource for the headline figures. The insights from this study are of great value to the industry and Alchemy Worx is proud to support the DMA and the work of the Email Marketing Council.
Last updated: Oct 17, 2016 admin
