ESPs market their services partly on their ability to get your messages into the inboxes of your subscribers, but when deliverability falls it can feel as though they want to push the responsibility onto you, the marketer.

The marketer, who has selected an ESP partly based on their reputation management, might well ask: is it unreasonable to expect them to be responsible for deliverability?

As with many things, the answer lies somewhere in the middle.

Watch the full video to find out how marketers and ESPs can work together to achieve the best possible deliverability.

http://www.youtube.com/watch?v=LlZzM3j4KI8&rel=0

Last updated: Nov 05, 2014  admin

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