
Beyond the Final Whistle : Why Post Game Timing is the new MVP
As the saying goes, timing is everything—and nowhere is that truer than the Big Game. But in 2026, smart timing isn’t just about the four

As the saying goes, timing is everything—and nowhere is that truer than the Big Game. But in 2026, smart timing isn’t just about the four

Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with

When Google and Yahoo jointly announced new email deliverability rules in early 2024, most marketers saw no cause for alarm. If anything, those rules seemed

As the saying goes, timing is everything—and nowhere is that truer than the Big Game. But in 2026, smart timing isn’t just about the four

Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with

When Google and Yahoo jointly announced new email deliverability rules in early 2024, most marketers saw no cause for alarm. If anything, those rules seemed

What comes after testing send time, and why it works across email and SMS In the last article, we challenged the idea of a universal
JCPenney put an end to the tumultuous reign of CEO Ron Johnson, ousting the former Apple exec after what industry observers have described as a
Whether a customer is a first-time buyer or it took multiple promotional emails before they made a purchase, the brand-to-shopper dynamic changes once they click
Emails opened on a mobile devices are now averaging 43% of opened emails (source Litmus) with some brands and campaigns much higher than 43%. There’s
By George Bilbrey Message prioritization and foldering is becoming the typical email experience, as big mailbox providers and independent developers introduce ways to organize and
Our annual guide to the state of innovation in our economy, featuring the businesses whose innovations are having the greatest impacts across their industries and
Form CompletionAnalysis: Time to fill out a form was a key factor in completion rates for both new leads and those who previously had completed
Smartphone Penetration in Top Digital Markets Set to Double by 2015 Smartphone penetration in the world’s top 19 digital markets is expected to double from
One morning in mid-December, Pope Benedict XVI gazed down on an iPad and composed his first tweet. From a marketing perspective, it was about time.
29 years ago, 16-year old V. A. Shiva copyrighted “EMAIL” along with the GUI we still use today with the fields “To: From: Cc: Bcc:
This recent blog by Ken Magil discusses new tactics being taken by Spamhaus. eMail from Gap, Gilt and others being blocked despite the fact that