Testing Is the Answer. But How You Test Is What Actually Matters Everyone in email marketing has heard it: “Send on Tuesday at 10 AM.”
Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with
We are pleased to announce that our Chief Executive Officer, Allan Levy, has authored a comprehensive article for MediaPost. This article examines the ongoing challenges
Testing Is the Answer. But How You Test Is What Actually Matters Everyone in email marketing has heard it: “Send on Tuesday at 10 AM.”
Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with
We are pleased to announce that our Chief Executive Officer, Allan Levy, has authored a comprehensive article for MediaPost. This article examines the ongoing challenges
Our regular report of the following metrics:
Campaign Metrics (last 10 Issues)
Unique Metrics (by Month)
Campaign Metrics (by Issue)
Click Analysis
Reach
Frequency
Recency
Campaign Based Metrics
Unique Metrics – by Month
Campaign Based Metrics – by Issue
Click Analysis
Reach
If you missed it, you can read up on what Reach means and how to calculate your own Reach here.
Frequency
Not sure why frequency matters? It’s all explained here.
Recency
Last updated: Nov 05, 2014 admin
You’ve done the hard part. You moved beyond the discount. You built the quiz. You captured preferences. You know their skin type. Fitness goal. Their favorite coffee roast. And then
Why your Strategy Needs More than Just a Discount Code If your SMS Strategy begins and ends with “50% Off”, you’re not building loyalty. You’re building dependency. The real ROI