How can you make sure that email is the main way that people you know visit your website and interact with your brand online?
Effective email campaigns can help you avoid losing prospective customers, or exposing existing ones to your competitors in a search engine environment. When most email marketing programmes start, many companies overlook the subscription process because of limited time and resources and a general pressure to get emails out.
But your campaign’s ongoing success will be strongly linked to the health of your subscriber list.It’s never too late to rethink your subscription process, and this series will show you how to ensure your list is constantly refreshed with clean, active, subscribers who enjoy a long-term, mutually beneficial email relationship with your company.
To inspire you to look at your own subscription processes in a new light, each month we’ll examine a different aspect of the subscription process and share our insights on how to optimise your process to meet your marketing objectives. Plus we’ll show you how to comply with industry best practice and legal requirements.
Last updated: Nov 05, 2014
