When a judge ruled against GAP Inc. for misleading consumers with its “last chance” sales that never actually ended, it wasn’t just a legal ruling. It was a moment that highlighted the quiet erosion of consumer trust that has been unfolding in inboxes for decades.
Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with
When Google and Yahoo jointly announced new email deliverability rules in early 2024, most marketers saw no cause for alarm. If anything, those rules seemed
When a judge ruled against GAP Inc. for misleading consumers with its “last chance” sales that never actually ended, it wasn’t just a legal ruling. It was a moment that highlighted the quiet erosion of consumer trust that has been unfolding in inboxes for decades.
Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with
When Google and Yahoo jointly announced new email deliverability rules in early 2024, most marketers saw no cause for alarm. If anything, those rules seemed
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By Allan Levy| November 3rd, 2009
Testing Is the Answer. But How You Test Is What Actually Matters Everyone in email marketing has heard it: “Send on Tuesday at 10 AM.” But here’s the reality: Testing
You’ve done the hard part. You moved beyond the discount. You built the quiz. You captured preferences. You know their skin type. Fitness goal. Their favorite coffee roast. And then