Last updated: Oct 18, 2016  admin  

Split testing – an essential part of any marketer’s tool box – is particularly suited to email marketing; because the functionality is built into most email platforms and you can get meaningful results almost immediately. Subject lines are one of the first things your subscribers see when they go into their inbox and have a proven and measurable impact on whether they go on to open, click and convert. So it is no surprise that the subject line (SL) is one of the first and most frequent variable tests conducted by email marketers searching for that most holy of grails; the perfect subject line. But SL testing is not as straightforward as you may think… The results can vary depending on what you test, when you cut off your analysis and what metrics you use to measure the success. To find out why, we’d like you to tell us which of these Email-Worx subject lines you think generated the best opens and or clicks?