Maximize your holiday revenue with our Holiday Playbook 2024 

Cart Abandon

Here is a white paper on Cart Abandon:

http://dl.dropbox.com/u/46316150/cartabandon.pdf

Main Tips

1. personalize with products price and consumers name

2. send 3-5 in a series

3. keep it clean – remove headers and other distractions

4. timing – under 1 hour has the highest open and conversion but after 1 and under 3 has the highest average order value – test to see optimal timing

By Allan Levy| November 20th, 2011

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