
We Test Everything: The Personal Touch
It has long been established that personalizing campaigns can boost response. Personalization can include recipients’ names, their companies, their birthdays, their locations, their past purchase

It has long been established that personalizing campaigns can boost response. Personalization can include recipients’ names, their companies, their birthdays, their locations, their past purchase

Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with

We are so pleased and honored to hear that MediaPost EIS has announced that our teams at Dr. Scholl’s and Alchemy Worx are finalists for

It has long been established that personalizing campaigns can boost response. Personalization can include recipients’ names, their companies, their birthdays, their locations, their past purchase

Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with

We are so pleased and honored to hear that MediaPost EIS has announced that our teams at Dr. Scholl’s and Alchemy Worx are finalists for

Testing Is the Answer. But How You Test Is What Actually Matters Everyone in email marketing has heard it: “Send on Tuesday at 10 AM.”

The Inbox Is a Narrative, Not a Moment Most email strategies are still built around individual sends: optimize the subject line, test the CTA, analyze