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We Test Everything: Getting Mixed Signals
Sometimes A/B split-test results raise questions that can only be addressed with more testing, as in the case of the following: Alchemy Worx conducted an
Sometimes A/B split-test results raise questions that can only be addressed with more testing, as in the case of the following: Alchemy Worx conducted an
Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with
The results helped Buffalo Trace Distillery grow email as a percent of overall revenue by more than 30%.
Sometimes A/B split-test results raise questions that can only be addressed with more testing, as in the case of the following: Alchemy Worx conducted an
Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with
The results helped Buffalo Trace Distillery grow email as a percent of overall revenue by more than 30%.
Untested subject lines are a crapshoot. Like many things in life, subject-line performance falls on a bell curve. Some perform exceptionally well. Most are average
In this edition of Innovation Unleashed, Listrak CEO Ross Kramer and Alchemy Worx CEO Allan Levy dive deep into the future of cross-channel digital marketing.