
We Test Everything: Searching Below the Fold
Marketers spend a lot of time optimizing the real estate above the fold in an email, and not a ton of time on below the

Marketers spend a lot of time optimizing the real estate above the fold in an email, and not a ton of time on below the

Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with

We are so pleased and honored to hear that MediaPost EIS has announced that our teams at Dr. Scholl’s and Alchemy Worx are finalists for

Marketers spend a lot of time optimizing the real estate above the fold in an email, and not a ton of time on below the

Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with

We are so pleased and honored to hear that MediaPost EIS has announced that our teams at Dr. Scholl’s and Alchemy Worx are finalists for

What comes after testing send time, and why it works across email and SMS In the last article, we challenged the idea of a universal

Sometimes A/B split-test results raise questions that can only be addressed with more testing, as in the case of the following: Alchemy Worx conducted an