We Test Everything: That Time ‘You’ Lost, Sort of
It’s common knowledge that people open emails primarily by who is in the “from” line. Do they trust the sender? Do they see value in
It’s common knowledge that people open emails primarily by who is in the “from” line. Do they trust the sender? Do they see value in
Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with
Kepets Adds to Alchemy Worx Bench Strength and Commitment to Creating Client Success
It’s common knowledge that people open emails primarily by who is in the “from” line. Do they trust the sender? Do they see value in
Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with
Kepets Adds to Alchemy Worx Bench Strength and Commitment to Creating Client Success
Untested subject lines are a crapshoot. Like many things in life, subject-line performance falls on a bell curve. Some perform exceptionally well. Most are average
“Testing in email is almost an embarrassment of riches,” says David Kepets, Strategy Director for Alchemy Worx. “It is such a fast-paced channel. You always