
We Test Everything: Searching Below the Fold
Marketers spend a lot of time optimizing the real estate above the fold in an email, and not a ton of time on below the

Marketers spend a lot of time optimizing the real estate above the fold in an email, and not a ton of time on below the

Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with

Starbucks is experimenting with a new rewards program that may be familiar to anyone who has accumulated punch cards from their local coffee shop over

Marketers spend a lot of time optimizing the real estate above the fold in an email, and not a ton of time on below the

Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with

Starbucks is experimenting with a new rewards program that may be familiar to anyone who has accumulated punch cards from their local coffee shop over

What comes after testing send time, and why it works across email and SMS In the last article, we challenged the idea of a universal

This edition of We Test Everything highlights the art and science of discounting. While discounts are long-proven sales generators, they are not a set-it-and-forget-it tactic.