
Why are my revenue numbers off in reporting?
We have been getting the question “Why are my revenue numbers off?” quite a bit from clients in the last month, and we’re not surprised.

We have been getting the question “Why are my revenue numbers off?” quite a bit from clients in the last month, and we’re not surprised.

Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with

The results helped Buffalo Trace Distillery grow email as a percent of overall revenue by more than 30%.

We have been getting the question “Why are my revenue numbers off?” quite a bit from clients in the last month, and we’re not surprised.

Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with

The results helped Buffalo Trace Distillery grow email as a percent of overall revenue by more than 30%.

What comes after testing send time, and why it works across email and SMS In the last article, we challenged the idea of a universal

This edition of We Test Everything highlights the art and science of discounting. While discounts are long-proven sales generators, they are not a set-it-and-forget-it tactic.