
We Test Everything: 143 = I Love You Wins!
Sometimes, the most obscure references—okay, maybe not so obscure, depending on your ageand experience with digital communications—can trigger a response in email marketing.In this case,

Sometimes, the most obscure references—okay, maybe not so obscure, depending on your ageand experience with digital communications—can trigger a response in email marketing.In this case,

Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with

When Google and Yahoo jointly announced new email deliverability rules in early 2024, most marketers saw no cause for alarm. If anything, those rules seemed

Sometimes, the most obscure references—okay, maybe not so obscure, depending on your ageand experience with digital communications—can trigger a response in email marketing.In this case,

Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with

When Google and Yahoo jointly announced new email deliverability rules in early 2024, most marketers saw no cause for alarm. If anything, those rules seemed

Testing Is the Answer. But How You Test Is What Actually Matters Everyone in email marketing has heard it: “Send on Tuesday at 10 AM.”

Marketers spend a lot of time optimizing the real estate above the fold in an email, and not a ton of time on below the