
We Test Everything: Surprise Plot Twist for Cascading Offers
When a campaign involves cascading offers, does presenting them in ascending vs. descending order make a difference? Yes, according to tests done by Alchemy Worx

When a campaign involves cascading offers, does presenting them in ascending vs. descending order make a difference? Yes, according to tests done by Alchemy Worx

Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with

Starbucks is experimenting with a new rewards program that may be familiar to anyone who has accumulated punch cards from their local coffee shop over

When a campaign involves cascading offers, does presenting them in ascending vs. descending order make a difference? Yes, according to tests done by Alchemy Worx

Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with

Starbucks is experimenting with a new rewards program that may be familiar to anyone who has accumulated punch cards from their local coffee shop over

What comes after testing send time, and why it works across email and SMS In the last article, we challenged the idea of a universal

Sometimes, the most obscure references—okay, maybe not so obscure, depending on your ageand experience with digital communications—can trigger a response in email marketing.In this case,