
When Emailing During the Big Game, Timing Is Everything
As the saying goes, “Timing is everything.” That is especially true when sending marketing emails during pro football’s championship game on Sunday, February 12. With

As the saying goes, “Timing is everything.” That is especially true when sending marketing emails during pro football’s championship game on Sunday, February 12. With

Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with

Starbucks is experimenting with a new rewards program that may be familiar to anyone who has accumulated punch cards from their local coffee shop over

As the saying goes, “Timing is everything.” That is especially true when sending marketing emails during pro football’s championship game on Sunday, February 12. With

Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with

Starbucks is experimenting with a new rewards program that may be familiar to anyone who has accumulated punch cards from their local coffee shop over

What comes after testing send time, and why it works across email and SMS In the last article, we challenged the idea of a universal

Last week, Alexandre Yale, head of analytics for Alchemy Worx shared a view of the approach we take towards segmentation. We call it Audience Management.