
We Test Everything: That Time ‘You’ Lost, Sort of
It’s common knowledge that people open emails primarily by who is in the “from” line. Do they trust the sender? Do they see value in

It’s common knowledge that people open emails primarily by who is in the “from” line. Do they trust the sender? Do they see value in

Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with

When Google and Yahoo jointly announced new email deliverability rules in early 2024, most marketers saw no cause for alarm. If anything, those rules seemed

It’s common knowledge that people open emails primarily by who is in the “from” line. Do they trust the sender? Do they see value in

Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with

When Google and Yahoo jointly announced new email deliverability rules in early 2024, most marketers saw no cause for alarm. If anything, those rules seemed

What comes after testing send time, and why it works across email and SMS In the last article, we challenged the idea of a universal
Crafting subject lines that captivate, intrigue, and entice recipients to open your emails is an art form. To help you create subject lines that drive success, we’ve curated a collection of best practices, advanced tips, and some surprising test results.