
Audience Management: Four Traps to Watch Out For
Last week, Alexandre Yale, head of analytics for Alchemy Worx shared a view of the approach we take towards segmentation. We call it Audience Management.

Last week, Alexandre Yale, head of analytics for Alchemy Worx shared a view of the approach we take towards segmentation. We call it Audience Management.

Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with

Kepets Adds to Alchemy Worx Bench Strength and Commitment to Creating Client Success

Last week, Alexandre Yale, head of analytics for Alchemy Worx shared a view of the approach we take towards segmentation. We call it Audience Management.

Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with

Kepets Adds to Alchemy Worx Bench Strength and Commitment to Creating Client Success

What comes after testing send time, and why it works across email and SMS In the last article, we challenged the idea of a universal
As Black Friday and Cyber Monday pass, it’s time to prepare for December’s key marketing dates: Green Monday, National Free Shipping Day, and Super Saturday. Learn how to use these dates to attract last-minute shoppers and meet your holiday sales goals.