
There’s Gold in Them Thar Inactives
The Challenge Most email marketers have an inactive segment of their file that they treat as radioactive. And for good reason. Addresses of people who

The Challenge Most email marketers have an inactive segment of their file that they treat as radioactive. And for good reason. Addresses of people who

Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with

We are so pleased and honored to hear that MediaPost EIS has announced that our teams at Dr. Scholl’s and Alchemy Worx are finalists for

The Challenge Most email marketers have an inactive segment of their file that they treat as radioactive. And for good reason. Addresses of people who

Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with

We are so pleased and honored to hear that MediaPost EIS has announced that our teams at Dr. Scholl’s and Alchemy Worx are finalists for

Testing Is the Answer. But How You Test Is What Actually Matters Everyone in email marketing has heard it: “Send on Tuesday at 10 AM.”
When it comes to marketing channels, siloing is a mistake that can cost you in the long run. Consumers are engaging with content across ALL channels. Learn 5 omni-channel trends your brand needs to implement now.
Whether it is derogatory comments on your brand’s social post, a negative rating on Yelp, or a bogus review on Amazon, trolls can do real damage to your brand. Discover some basic, common sense tips on how to deal with those miserable little monsters that lurk in the shadows of the Internet.