Congrats to our EIS Awards Finalists Dr. Scholl’s and Sazerac!

ALCHEMY WORX INSIGHTS

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Creative in the Inbox

We are all for optimizing subject lines – we created SubjectLinePro.com – but we also like to help clients explore more visual opportunities in the

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Deliverability, Engagement, and the Theory of Email Marketing

With the introduction of MPP casting doubt on the use of open rates, I’ve been frequently asked about what impact it will have on deliverability and engagement. The topic brings to mind a session at an EEC long ago, at which the email community was rocked when an innocuous question upended its understanding of deliverability.

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