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ALCHEMY WORX INSIGHTS

Screenshot of the Listrak Interview with Alchemy Worx CEO Allan Levy

Innovation Unleashed

In this edition of Innovation Unleashed, Listrak CEO Ross Kramer and Alchemy Worx CEO Allan Levy dive deep into the future of cross-channel digital marketing.

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Deliverability, Engagement, and the Theory of Email Marketing

With the introduction of MPP casting doubt on the use of open rates, I’ve been frequently asked about what impact it will have on deliverability and engagement. The topic brings to mind a session at an EEC long ago, at which the email community was rocked when an innocuous question upended its understanding of deliverability.

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