
We Test Everything: Getting Mixed Signals
Sometimes A/B split-test results raise questions that can only be addressed with more testing, as in the case of the following: Alchemy Worx conducted an

Sometimes A/B split-test results raise questions that can only be addressed with more testing, as in the case of the following: Alchemy Worx conducted an

Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with

The results helped Buffalo Trace Distillery grow email as a percent of overall revenue by more than 30%.

Sometimes A/B split-test results raise questions that can only be addressed with more testing, as in the case of the following: Alchemy Worx conducted an

Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with

The results helped Buffalo Trace Distillery grow email as a percent of overall revenue by more than 30%.

Testing Is the Answer. But How You Test Is What Actually Matters Everyone in email marketing has heard it: “Send on Tuesday at 10 AM.”
“How do I improve my Subject Lines” is arguably the most frequently asked question in email marketing. A/B testing is the obvious answer. But when we looked at data from Subject Line Pro, we discovered the answer isn’t that simple.
Direct-to-Consumer (DTC) started as a trend among digitally native brands. But with DTC sales reaching $128 billion in 2021 and expected to account or 1 in 7 e-commerce dollars this year, traditional brands have taken notice. Discover 21 DTC strategies your brand should implement now.