
We Test Everything: The Personal Touch
It has long been established that personalizing campaigns can boost response. Personalization can include recipients’ names, their companies, their birthdays, their locations, their past purchase

It has long been established that personalizing campaigns can boost response. Personalization can include recipients’ names, their companies, their birthdays, their locations, their past purchase

Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with

Starbucks is experimenting with a new rewards program that may be familiar to anyone who has accumulated punch cards from their local coffee shop over

It has long been established that personalizing campaigns can boost response. Personalization can include recipients’ names, their companies, their birthdays, their locations, their past purchase

Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with

Starbucks is experimenting with a new rewards program that may be familiar to anyone who has accumulated punch cards from their local coffee shop over

What comes after testing send time, and why it works across email and SMS In the last article, we challenged the idea of a universal
Lookalike Audiences can help your Social Media ads reach new consumers based on your existing customers, specific website events, or email lists.
Are we witnessing the demise of punctuation? We ran a test to see what impact punctuation marks had on how email recipients engaged with subject lines. The results may surprise you.