Congrats to our EIS Awards Finalists Dr. Scholl’s and Sazerac!

ALCHEMY WORX INSIGHTS

COVID-19 or Coronavirus: Which is worse in a Subject Line?

As the current crises began to unfold, I was interested to note that while we started out by calling the disease Coronavirus the name COVID-19 began emerge as the favorite among email marketers for use in Subject Lines (SL). So, a couple of days ago I decided to dig into the Touchstone – which uses Machine Learning to predict Open Rates – to see if I could learn anything of value.

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