Challenge

ReserveBar was looking to have another record breaking year after COVID led to a lot of people purchasing alcohol as gifts. Their email program had grown YOY thanks to Alchemy Worx’s management.

Solution

Alchemy Worx analyzed purchase history to see what people’s next purchase was. Pre-pandemic, most people purchased the same product for their next purchase. However, post-pandemic there were different trends.

Result

As a result of Alchemy Worx’s data analysis, Reserve Bar’s email program grew 69%. Subscribers received specific emails based on their predicted purchase increasing revenue as well as click rate.