Screenshot of the Listrak Interview with Alchemy Worx CEO Allan Levy

Innovation Unleashed

Listrak CEO Ross Kramer and Alchemy Worx CEO Allan Levy dive deep into the future of cross-channel digital marketing.

In this edition of Innovation Unleashed, Listrak CEO Ross Kramer and Alchemy Worx CEO Allan Levy dive deep into the future of cross-channel digital marketing. Together, the two share insights on:

  • The power of testing, data unification, and segmentation
  • How Allan’s agency, Alchemy Worx, optimizes customer engagement through tailored email and SMS strategies
  • AI’s evolving role in streamlining creative processes and improving campaign performance
  • Gearing up for a dynamic holiday season
  • Leveraging unified customer data to unlock true 1:1 marketing across channels

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