In this edition of Innovation Unleashed, Listrak CEO Ross Kramer and Alchemy Worx CEO Allan Levy dive deep into the future of cross-channel digital marketing. Together, the two share insights on:

• The power of testing, data unification, and segmentation
• How Allan’s agency, Alchemy Worx, optimizes customer engagement through tailored email and SMS strategies
• AI’s evolving role in streamlining creative processes and improving campaign performance
• Gearing up for a dynamic holiday season
• Leveraging unified customer data to unlock true 1:1 marketing across channels