Prime Day has become a highly anticipated event for consumers and brands alike. This annual shopping extravaganza presents a unique opportunity for brands to tap into the buzz and maximize their revenue. Here’s how our experts are doing it:
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Build Anticipation with Pre-Prime Day Campaigns:
Several sources hint that Amazon’s Prime Day will likely be in July, around 7/12 or 7/13. As consumers gear up to spend, Prime Day presents an excellent opportunity to incorporate an additional sale or exclusive offer. Start building anticipation by sending enticing emails and SMS messages ahead of Prime Day. Tease customers with glimpses of the exclusive offers and discounts they can expect. Encourage them to opt-in for SMS updates to stay in the loop and be the first to know about the exciting promotions coming their way. Adina Eden told subscribers to prep their carts in advance of the sale.
Harness the Power of Lightning Deals:
“Lightning Deals” are time-limited promotions offered exclusively to Prime members. By strategically aligning your brand’s messaging with this feature, you can create a sense of urgency and scarcity that motivates customers to make a purchase. Here’s how Choice Home Warranty tied their limited time mystery deal to Prime Day.
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Create Exclusive Prime Day Bundles:
The allure of exclusive offers is a driving force behind Prime Day’s success. Bundle related products together and offer them at a discounted price, emphasizing the limited-time availability of these exclusive packages. This approach increases the perceived value for consumers, encourages cross-selling, and boosts average order values. Baby Brezza created an exclusive deal and hinted at the event by using “Prime” in their second header.
Craft Compelling Subject Lines and CTAs:
In a sea of emails flooding your customers’ inboxes during Prime Day, you need to stand out. Grab their attention with captivating subject lines that evoke urgency and highlight the value of your offerings. Remember, creativity is key! Try out SubjectLinePro to see how your subject lines measure up. Once you have their attention, guide them with compelling call-to-action buttons that entice them to explore the irresistible deals you’ve prepared. Make it easy to navigate and take advantage of the limited-time offers. Adorama used emojis to capture the moment last year in their preheader:
2 days of prime savings are here! SHOP NOW
Personalization: Tailor the Experience:
Your customers crave tailored experiences that make them feel valued and understood. Leverage your data to segment subscribers and craft customized messaging. Send targeted emails based on past purchase behavior, preferences, or browsing history. By offering personalized recommendations and deals, you’ll create a sense of connection and increase their engagement and conversion rates. Shore Magic targeted previous customers with their Prime Day deal on their Shore Magic Collagen product.
Exclusive Offers for Email and SMS Subscribers:
Reward your loyal subscribers by granting them exclusive access to Prime Day offers. Make them feel like VIPs by providing unique coupon codes or early access to select products. Highlight the value they receive by being part of your email or SMS list. The sense of exclusivity will motivate them to take advantage of the special benefits you’ve prepared, ultimately driving up your sales during Prime Day. Dr. Scholl’s offered a Prime Day sale featuring a “friends and family” deal to subscribers only.
As Prime Day approaches, it’s time to harness the power of your customer data to create a compelling customer experience that maximizes your sales potential. Alchemy Worx experts are here to help you get started with a free analysis.
