Turns out email send time can have a huge impact on revenue. Unlike send days, there’s repeatable and measurable value in optimizing the time you send your emails for large groups. 

Alchemy Worx conducted three A/B split tests on behalf of lawn-care-products merchant Sunday, pitting 9 a.m. sends versus noon. Two of the tests were sent on weekends. One was sent on a weekday.

In one test sent on a Saturday, 9 a.m. generated 35% more revenue as the result of higher conversion rates.

In another test sent on a Sunday, 9 a.m. generated 39% more revenue, also due to higher conversion rates.

In the weekday test sent on a Thursday, 9 a.m. drove more clicks and orders, but noon generated 34% more revenue due to more than 50% higher average order values.

Time of Day Test Creatives

Interpreting the Results

“On weekends, this audience was up early and ready to spend,” says Allan Levy, CEO of Alchemy Worx. “But on Thursdays, they weren’t ready to spend until lunch.

“If you extrapolate the weekend results across a full year of email campaigns, the revenue implications are really significant.”

What’s up next? More testing aiming to pinpoint the best send times on each weekday for Sunday Lawn Care.

“Imagine how much more revenue we can drive by optimizing the send times on each day of the week for this client,” says Levy. “These tests show that optimizing send times should be a high priority. It’s also important to note that the best send times will vary from day to day and from company to company. The only way to find the daily sweet spot is to test.”

At Alchemy Worx, we test everything. You should, too. For more information on how to partner with Alchemy Worx, contact us.