Challenge

MKF Collection had a booming email marketing program, run by Alchemy Worx, but was looking to grow the business even faster.

Solution

Alchemy Worx created a paid social program on Facebook to acquire new customers and retarget people who’ve come to the website without making a purchase. Audiences were created based off lookalikes and interests while different creatives were tested.

Result

Facebook became a key part of MKF Collection’s growth in 2020. The audiences created responded very well and brought over 100,000 people people to the website each month. Over the last quarter (post iOS 14.5), MKF Collection saw a 5x ROAS, making it a profitable venture.