Are you using video in your email campaigns? How about in your social media campaigns? If not, why?
We’ve addressed the advantages of using video in email and its impact on click rates in previous blogs dating all the way back to 2013. Back then only about a quarter of marketers included video in their campaigns. How times have changed.
Today almost 90% of marketers use video in email. A quicklook at the data shows why: the use of video in email campaigns increased click rates by as much as 50% and open rates by 19%.
With those numbers in mind, it should come as no surprise that video in a social media post can also significantly improve results. Video in a social post can result in conversion rates among viewers between 65% to 85%. But if that’s not enough reason to get on the video in social media band wagon, here are 5 reasons why you should use video in your social media campaigns now:
1. People Like to Watch, Not Read
American adults spend just 16.2 minutes per day reading versus an average of 3.5 hours per day watching videos. Platforms that specialize in videos including TikTok, Instagram, and YouTube have demonstrated that consumers are no longer interested in reading long product descriptions. They prefer to watch short product videos instead. This has become especially clear with the advent of Influencers. Videos depicting Influencers unboxing, demonstrating, or reviewing products are among the most popular content on the Internet.
2. Brand Exposure
If a picture is worth a thousand words, just think what a video is worth. Taking advantage of the moving pictures and sound of video, combined with the interactivity of social media (Likes, Shares, Comments), can significantly increase your brand exposure.
3. Algorithms Love Video
If you want your posts to appear at the top of your Customers’ feeds or in “trending” and “popular” lists, video can be key. That’s because the algorithms used by most social media platforms prioritize posts that include videos.
4. Videos Are SEO Darlings
Videos allow you to include headlines, alt tags and meta descriptions that can attract quality Leads to your clips. This can attract potential Customers searching on Google or social media platforms. In fact, search engines such as Google favor video over text-only content, seeing it as a sign of authenticity and professionalism.
5. Videos Are Measurable
Analytics for social media videos make it easy to monitor and measure your results. Stats such as View Count, Engagement, Play Rate, Watch Time, and Social Shares combine with standard metrics like Clicks, Clickthrough Rates, and Conversion to paint a detailed picture of your results.
If you’re ready to start using video or Influencers in your social media campaigns, contact us for a free social media strategy session. Our team of social media experts can help you determine the best format, connect you with Influencers, and select the right platforms to achieve optimal results.
