Audience Management: Four Traps to Watch Out For
Last week, Alexandre Yale, head of analytics for Alchemy Worx shared a view of the approach we take towards segmentation. We call it Audience Management.
Last week, Alexandre Yale, head of analytics for Alchemy Worx shared a view of the approach we take towards segmentation. We call it Audience Management.
Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with
The results helped Buffalo Trace Distillery grow email as a percent of overall revenue by more than 30%.
Last week, Alexandre Yale, head of analytics for Alchemy Worx shared a view of the approach we take towards segmentation. We call it Audience Management.
Months of audience management and offer optimization fuel soaring holiday sales for this beauty brand. Read this case study to see how we partnered with
The results helped Buffalo Trace Distillery grow email as a percent of overall revenue by more than 30%.